I agree, I’ve spent most of my adult life working on this particular customer experience and problem: ie 1. How do we fairly address unfair naysayers and dogmatic browbeaters when we share our new concept with them? (AKA psychological safety)
And now that I’ve come up with these “incredible benefits to give to the customer”, as Steve might say, and 2. Offer a sane and simple solution, I think I’m ready to 3. Design and implement the technology around it. Time to prove the hypothesis.
So, in summary
1. Design and reframe the customer’s problem.
2. Offer a sane and simple solution with incredible benefits.
3. Design and implement the technology around it.

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